Shell Eastern Trading (Pte) Ltd. (SETPL) is a wholly-owned subsidiary of Shell plc, a global group of energy and petrochemicals companies. SETPL has been operating in Singapore since 1961 and is the leading distributor of lubricants in the country, serving a wide range of industries, including marine, automotive, industrial, and aviation.
SETPL’s Market Position
According to Euromonitor International, SETPL holds a market share of over 40% in Singapore’s lubricant market, making it the clear market leader. The company’s strong market position is attributed to its extensive distribution network, its high-quality products, and its commitment to customer service.
SETPL’s Products and Services
SETPL offers a comprehensive range of lubricants, including:
- Engine oils
- Transmission fluids
- Hydraulic fluids
- Greases
- Specialty fluids
The company’s products are manufactured to meet the highest international standards and are approved by leading Original Equipment Manufacturers (OEMs).
In addition to lubricants, SETPL also offers a range of value-added services, including:
- Lubricant analysis
- Technical support
- Training
These services help customers to optimize their lubricant usage and extend the life of their equipment.
SETPL’s Customers
SETPL serves a wide range of customers in Singapore, including:
- Marine vessels
- Automotive dealerships
- Industrial manufacturers
- Aviation companies
The company’s customers appreciate the high quality of SETPL’s products and services, as well as the company’s commitment to customer satisfaction.
SETPL’s Environmental Commitment
SETPL is committed to protecting the environment and minimizing its ecological footprint. The company has implemented a number of environmental initiatives, including:
- Reducing energy consumption
- Recycling waste
- Using sustainable packaging
SETPL is also a member of the Singapore Green Building Council and has been awarded the Green Mark Platinum certification for its office building.
SETPL’s Future Plans
SETPL is committed to continuing to grow its business in Singapore. The company plans to invest in new technologies and products, and to expand its distribution network. SETPL is also exploring new opportunities in the renewable energy sector.
Conclusion
Shell Eastern Trading (Pte) Ltd. is the leading distributor of lubricants in Singapore. The company offers a comprehensive range of products and services, and is committed to customer satisfaction and environmental protection. SETPL is well-positioned to continue to grow its business in the years to come.
Tables
Table 1: SETPL’s Market Share in Singapore
| Year | Market Share |
|---|---|
| 2020 | 42% |
| 2021 | 43% |
| 2022 | 44% |
Table 2: SETPL’s Products and Services
| Products | Services |
|---|---|
| Engine oils | Lubricant analysis |
| Transmission fluids | Technical support |
| Hydraulic fluids | Training |
| Greases | |
| Specialty fluids |
Table 3: SETPL’s Customers
| Customer Type | Example |
|---|---|
| Marine vessels | Singapore Airlines |
| Automotive dealerships | Toyota Singapore |
| Industrial manufacturers | SembCorp Marine |
| Aviation companies | Rolls-Royce |
**Table
