Location and Accessibility
Nestled amidst the vibrant cityscape of Johor Bahru, Capri by Fraser is strategically located within the landmark mixed-use development of Danga Bay. This prime location offers unparalleled connectivity:
- Distance to Senai International Airport: 29 kilometers (18 miles)
- Travel time to Singapore via the Causeway: Approximately 15 minutes
- Proximity to Public Transportation: Linked to the JB Sentral train station and major bus terminals
Accommodations
Capri by Fraser offers a sophisticated selection of 322 fully furnished serviced apartments, ranging from cozy studios to spacious three-bedroom units. Each apartment is meticulously designed and equipped with state-of-the-art amenities:
- Modern furnishings: Sleek and contemporary furniture, including comfortable beds, ergonomic workstations, and stylish appliances
- Floor-to-ceiling windows: Panoramic views of the city skyline or the tranquil Danga Bay
- Fully equipped kitchens: Gourmet appliances, cookware, and dining utensils for self-catering convenience
- Complimentary Wi-Fi: High-speed internet access throughout the property
Facilities and Amenities
Capri by Fraser caters to the needs of discerning travelers with a comprehensive range of facilities and amenities:
- Fitness center: Fully equipped gym with cardiovascular machines, free weights, and yoga mats
- Swimming pool: Rooftop infinity pool offering stunning views of the city
- Laundry facilities: In-house laundry services for added convenience
- Business center: Fully equipped business center with meeting rooms, printing, and scanning services
- 24-hour reception: Dedicated staff available around the clock for assistance
Dining and Entertainment
Capri by Fraser houses a renowned restaurant, “The Marketplace,” which serves delectable international cuisine and local specialties in a sophisticated ambiance. The hotel also offers a cozy bar, “The Lounge,” where guests can unwind with a drink or light bites.
Sustainability
Capri by Fraser is committed to sustainable practices, as evidenced by its Green Globe certification. The hotel implements numerous eco-friendly initiatives, including:
- Energy-efficient lighting: LED lighting and motion sensors to reduce electricity consumption
- Water conservation: Low-flow fixtures and rainwater harvesting systems
- Waste management: Comprehensive recycling and composting programs
- Green cleaning: Environmentally friendly cleaning products and practices
Business and Conference Facilities
Capri by Fraser caters to the needs of business travelers and conference organizers with flexible meeting spaces and state-of-the-art amenities:
- Meeting rooms: Four versatile meeting rooms with capacities ranging from 10 to 60 guests
- Conference center: A fully equipped conference center with a capacity of up to 200 attendees
- Event planning services: Dedicated team to assist with event organization, catering, and audiovisual requirements
Key Performance Indicators (KPIs)
Capri by Fraser Johor Bahru consistently achieves impressive performance indicators, demonstrating its commitment to excellence:
| KPI | 2022 | 2023 (Projected) |
|---|---|---|
| Average Occupancy Rate | 85% | 90% |
| Guest Satisfaction Score | 9.2/10 | 9.5/10 |
| Environmental Rating (Green Globe) | Silver | Gold |
| Employee Retention Rate | 88% | 92% |
Target Market
Capri by Fraser Johor Bahru targets a diverse range of travelers, including:
- Business executives on short-term assignments
- Families seeking extended stays in a comfortable environment
- Tourists exploring the attractions of Johor Bahru and nearby Singapore
- Event attendees requiring accommodations close to conference venues
Marketing Strategies
Capri by Fraser leverages a multi-channel marketing strategy to reach its target audience:
- Online advertising: Targeted campaigns on search engines, social media, and travel booking platforms
- Partnerships with travel agents: Collaborations with reputable agencies to promote the hotel to global travelers
- Destination marketing: Participation in local and international tourism initiatives to highlight Johor Bahru as a desirable destination
- Loyalty programs: Exclusive benefits and rewards for repeat guests
Tips and Tricks for Maximizing Your Stay
- Book early to secure the best rates and room availability
- Join the Fraser World loyalty program to earn points and exclusive perks
- Take advantage of the complimentary airport shuttle service
- Explore the nearby attractions, such as Danga Bay Park and Legoland Malaysia
- Request a room with a city view for panoramic vistas
Conclusion
Capri by Fraser Johor Bahru is a luxury haven strategically located in the heart of the vibrant city of Johor Bahru. With its sophisticated accommodations, comprehensive amenities, and unwavering commitment to sustainability, the hotel caters to the needs of discerning travelers, business professionals, and conference organizers alike. Whether you are seeking a comfortable stay, a productive business trip, or a memorable vacation, Capri by Fraser Johor Bahru is the perfect destination.
