NBCUniversal: The Official Broadcaster of the Olympics in the United States
NBCUniversal has been the exclusive broadcaster of the Olympics in the United States since 1988. The company will once again provide comprehensive coverage of the 2021 Games across its various platforms, including NBC, NBCSN, CNBC, USA Network, and Peacock.
Key Points:
- NBCUniversal will air more than 7,000 hours of Olympic coverage across its platforms.
- The coverage will include live events, highlights, and behind-the-scenes stories.
- Peacock, NBCUniversal’s streaming service, will offer exclusive access to events and documentaries.
Other Ways to Watch the Olympics 2021
Cable and Satellite TV:
If you have a cable or satellite TV subscription, you can watch the Olympics on NBC and its affiliated channels.
Streaming Services:
In addition to Peacock, several other streaming services will offer live coverage of the Olympics, including:
| Streaming Service | Price |
|---|---|
| fuboTV | $64.99 per month |
| Hulu + Live TV | $64.99 per month |
| Sling TV | $35 per month (Blue package) |
| YouTube TV | $64.99 per month |
Over-the-Air Antennas:
If you have an over-the-air antenna, you can watch the Olympics on NBC for free.
Pain Points for Viewers
- Limited coverage on free-to-air TV: Only NBC offers live coverage of the Olympics on free-to-air TV, which may be a pain point for viewers who do not have cable or satellite subscriptions.
- Fragmented coverage across multiple platforms: NBCUniversal’s coverage is spread across multiple platforms, which can make it difficult for viewers to find the content they want.
- Cost of streaming services: Streaming services can be expensive, especially if you do not plan on using them for other content.
Motivations for Viewers
- National pride: The Olympics are a time for national pride and unity, and many viewers are eager to cheer on their country’s athletes.
- Exceptional athleticism: The Olympics showcase the world’s best athletes, and viewers can witness incredible feats of human performance.
- Historical significance: The Olympics are a major historical event, and viewers can feel part of something special by watching the Games.
Conclusion
There are several ways to watch the Olympics 2021, depending on your preferences and budget. NBCUniversal is the official broadcaster in the United States, and its coverage will be available on a variety of platforms. Other options include cable and satellite TV, streaming services, and over-the-air antennas.
