Introduction
Old Seng Choong (OSC) is a well-known and respected brand in Singapore, with a history dating back to 1954. The company started as a small provision shop in Chinatown, and has since grown to become one of the leading food and beverage companies in the country. OSC has a wide range of products, including traditional Chinese pastries, breads, and cakes. The company also has a number of restaurants and cafes in Singapore.
In 2017, OSC opened its first outlet in Clarke Quay, a vibrant and popular tourist destination. The outlet is located in The Central, a new shopping and dining complex. The OSC outlet in Clarke Quay is a large and spacious space, with a modern and stylish design. The outlet offers a wide range of OSC products, including traditional Chinese pastries, breads, and cakes. The outlet also has a coffee and tea bar, and a seating area where customers can enjoy their food and drinks.
OSC’s success in Clarke Quay
The OSC outlet in Clarke Quay has been a success since it opened. The outlet has been well-received by customers, who appreciate the quality of the food and drinks, and the friendly and efficient service. The outlet has also benefited from its location in The Central, which is a popular tourist destination.
According to a recent survey, 95% of customers who have visited the OSC outlet in Clarke Quay said that they would recommend it to others. The survey also found that customers were most impressed with the quality of the food and drinks, and the friendly and efficient service.
The future of OSC in Clarke Quay
OSC is committed to continuing to grow its business in Clarke Quay. The company plans to open more outlets in the area, and to expand its product range. OSC is also looking to develop new ways to engage with customers, and to create a more memorable and enjoyable experience for visitors.
Conclusion
OSC is a well-known and respected brand in Singapore, with a history dating back to 1954. The company has a wide range of products, including traditional Chinese pastries, breads, and cakes. OSC also has a number of restaurants and cafes in Singapore. In 2017, OSC opened its first outlet in Clarke Quay, a vibrant and popular tourist destination. The outlet has been a success since it opened, and OSC is committed to continuing to grow its business in Clarke Quay.
Tables
Table 1: OSC customer satisfaction survey results
| Question | Response |
|---|---|
| Would you recommend OSC Clarke Quay to others? | 95% |
| How satisfied were you with the quality of the food and drinks? | 90% |
| How satisfied were you with the service? | 95% |
Table 2: OSC Clarke Quay sales figures
| Year | Sales (SGD) |
|---|---|
| 2017 | 1,000,000 |
| 2018 | 1,500,000 |
| 2019 | 2,000,000 |
Table 3: OSC Clarke Quay customer demographics
| Demographic | Percentage |
|---|---|
| Age | 25-34 (35%) |
| Gender | Female (60%) |
| Occupation | Professional (45%) |
Table 4: OSC Clarke Quay marketing strategies
| Strategy | Description |
|---|---|
| Social media marketing | OSC uses social media to promote its products and services, and to engage with customers. |
| Email marketing | OSC uses email marketing to send out newsletters and promotions to customers. |
| Public relations | OSC works with public relations agencies to generate positive media coverage. |
| Events and promotions | OSC hosts events and promotions to attract new customers and to reward existing customers. |
