Instagram has become a powerful marketing tool for businesses of all sizes. With over 1 billion active monthly users, it’s a great way to reach your target audience and grow your brand.
But if you want to create a successful business Instagram account, you need to do more than just post pretty pictures. You need to create a well-rounded profile that engages your audience and drives results.
That’s what we’ll cover in this guide. We’ll walk you through the 5 steps to creating a business Instagram account in 2019:
- Choose the right username and profile picture
- Write a compelling bio
- Create high-quality content
- Use relevant hashtags
- Engage with your audience
Step 1: Choose the Right Username and Profile Picture
Your Instagram username is your brand’s identity on the platform. It should be easy to remember, relevant to your business, and not already taken.
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Your profile picture is also important, as it’s the first thing people will see when they visit your page. Choose a high-quality image that represents your brand well.
Step 2: Write a Compelling Bio
Your Instagram bio is a chance to tell people what your business is all about. It should be concise, informative, and engaging.
Here are a few tips for writing a great Instagram bio:
- Keep it short and sweet. You only have 150 characters to work with, so make sure your bio is to the point.
- Use keywords. Include relevant keywords in your bio so that people can easily find your page.
- Add a call to action. Tell people what you want them to do, such as visit your website or follow your page.
Step 3: Create High-Quality Content
The content you post on Instagram is what will keep your audience engaged. Make sure to post high-quality images and videos that are relevant to your target audience.
Here are a few tips for creating great Instagram content:
- Use high-quality images and videos. Your images and videos should be visually appealing and attention-grabbing.
- Post regularly. Consistency is key on Instagram. Post new content regularly to keep your audience engaged.
- Use a variety of content formats. Mix up your content by posting images, videos, Stories, and IGTV videos.
- Use relevant hashtags. Hashtags help people discover your content. Use relevant hashtags so that people can easily find your posts.
Step 4: Use Relevant Hashtags
Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will appear in the feeds of people who are searching for those hashtags.
Here are a few tips for using hashtags effectively:
- Use relevant hashtags. Don’t just use popular hashtags for the sake of it. Use hashtags that are relevant to your content and your target audience.
- Don’t overuse hashtags. A few well-chosen hashtags are better than a long list of irrelevant hashtags.
- Use a mix of popular and niche hashtags. Use a mix of popular hashtags that will get your content seen by a lot of people and niche hashtags that will target your specific audience.
Step 5: Engage with Your Audience
Engaging with your audience is essential for building a strong relationship with them. Like and comment on their posts, respond to their comments, and answer their questions.
Here are a few tips for engaging with your audience:
- Be active on Instagram. Post new content regularly and engage with your audience on a daily basis.
- Respond to comments. Take the time to respond to comments on your posts, both positive and negative.
- Ask questions. Ask your audience questions to get them engaged and to learn more about their needs.
- Run contests and giveaways. Contests and giveaways are a great way to generate excitement and engagement.
Common Mistakes to Avoid
When you’re creating your business Instagram account, there are a few common mistakes to avoid:
- Using a personal account for business. This is a big no-no. Business accounts have access to features that personal accounts don’t, such as analytics and the ability to run ads.
- Not having a clear brand identity. Your Instagram account should be a reflection of your brand. Make sure your profile picture, bio, and content are all consistent with your brand identity.
- Posting low-quality content. Your Instagram content should be high-quality and engaging. Don’t just post blurry photos or videos that you wouldn’t want to see yourself.
- Not using hashtags. Hashtags are a great way to get your content seen by more people. Make sure to use relevant hashtags in your posts.
- Not engaging with your audience. Engaging with your audience is essential for building a strong relationship with them. Make sure to like and comment on their posts, respond to their comments, and answer their questions.
Conclusion
Creating a successful business Instagram account in 2019 is all about providing value to your audience. By posting high-quality content, using relevant hashtags, and engaging with your audience, you can build a strong following and grow your business.
Additional Tips
Here are a few additional tips for creating a successful business Instagram account:
- Use Instagram Stories. Stories are a great way to share behind-the-scenes content and engage with your audience in a more personal way.
- Run Instagram ads. Instagram ads are a great way to reach a wider audience and promote your products or services.
- Collaborate with other businesses. Collaborating with other businesses is a great way to cross-promote each other’s products or services and reach a new audience.
- Track your results. Use Instagram Insights to track your results and see what’s working and what’s not.
By following these tips, you can create a successful business Instagram account that will help you reach your target audience, grow your brand, and achieve your business goals.
Key Takeaways
- Choose the right username and profile picture.
- Write a compelling bio.
- Create high-quality content.
- Use relevant hashtags.
- Engage with your audience.
Table 1: Instagram User Statistics
| Statistic | Value |
|---|---|
| Number of active monthly users | Over 1 billion |
| Number of daily active users | Over 500 million |
| Number of posts shared每天 | Over 95 million |
| Number of Stories shared每天 | Over 500 million |
Table 2: Instagram Business Features
| Feature | Description |
|---|---|
| Business profiles | Business profiles have access to features that personal accounts don’t, such as analytics and the ability to run ads. |
| Instagram Insights | Instagram Insights provides you with data about your audience, your content, and your performance. |
| Instagram Shopping | Instagram Shopping allows you to sell products directly from your Instagram account. |
| Instagram Stories | Stories are a great way to share behind-the-scenes content and engage with your audience in a more personal way. |
Table 3: Best Practices for Instagram Content
| Best Practice | Description |
|---|---|
| Use high-quality images and videos. | Your images and videos should be visually appealing and attention-grabbing. |
| Post regularly. | Consistency is key on Instagram. Post new content regularly to keep your audience engaged. |
| Use a variety of content formats. | Mix up your content by posting images, videos, Stories, and IGTV videos. |
| Use relevant hashtags. | Hashtags help people discover your content. Use relevant hashtags so that people can easily find your posts. |
Table 4: Common Mistakes to Avoid on Instagram
| Mistake | Description |
|---|---|
| Using a personal account for business. | This is a big no-no. Business accounts have access to features that personal accounts don’t, such as analytics and the ability to run ads. |
| Not having a clear brand identity. | Your Instagram account should be a reflection of your brand. Make sure your profile picture, bio, and content are all consistent with your brand identity. |
| Posting low-quality content. | Your Instagram content should be high-quality and engaging. Don’t just post blurry photos or videos that you wouldn’t want to see yourself. |
| Not using hashtags. | Hashtags are a great way to get your content seen by more people. Make sure to use relevant hashtags in your posts. |
| Not engaging with your audience. | Engaging with your audience is essential for building a strong relationship with them. Make sure to like and comment on their posts, respond to their comments, and answer their questions. |
